Sach pehle: WhatsApp me bheja message wapas nahi aata. Ab damage control + root cause:
Damage control:
- Usi audience list ko ek chhota clarification/apology campaign bhejo — 'pichhla message galti se aap tak pahuncha, kripya ignore karein'. Der mat karo, confusion calls aane se pehle bhej do.
- Sensitive content gaya ho (kisi patient ka naam/bill) to yeh privacy incident hai — jinko gaya unhe delete request karo aur incident note karo.
Root cause CHECK:
- Campaign ki audience ek Contact List hoti hai — static (haath se chune contacts) ya dynamic (filter). Practice → Marketing → WhatsApp → Contacts → Lists me dekho us list me kaun tha aur kyu.
- Dynamic list thi to uska filter criteria dekho — filter galat tha ya contacts pe tags galat lage the?
Prevention:
- Har launch se pehle list ke members ki count + sample check karo — count expected se alag ho to ruk jao.
- Pehla send hamesha test list (apna + staff ke numbers) pe karo.
- Marketing Engine campaigns me auto-approve OFF rakho — messages 'pending' me rukte hain aur aap Marketing AI approve queue se review karke hi bhejte ho.